Meet the Best New Fall Beauty Brands

“The new kids on the beauty block are affordable, pretty, and very effective. From a beauty-editor-curated line to a debut collection massive enough to stock an entire Sephora, the newest brand launches are armed with an insider’s pedigree tuned to cater to the most discerning costumer. Who are they? Continue below for a primer on the best brands to check out this Fall and what you should buy from each one.” Read more at