New Shiseido Ad Showing Girl to Boy Transformations Goes Viral

“Shiseido’s latest advertising campaign has hit more than 7,000,000 views in just two weeks. The ad is one of the first from the Japanese cosmetics giant after it revealed its new focus on ‘empathy’. The new ad, directed by Shõ Yanagisawa, shows a teacher opening the door to her classroom and pans slowly across her female class before focusing on the page of a book that one of them is reading. The page reads (in Japanese): ‘Did you notice the boys in the classroom?’” Read more at Cosmetics Business.