What the Fruit Trend Means for Fine Fragrance and Scented Personal Care

“Fruit is nothing new, but the diversity of notes available to perfumers today is greater and more nuanced than ever. Cosmetics Design summarized Lisa Wilson’s insights and the fruit trend in a recent CD Buzz video. Here we delve deeper: ‘What we are seeing is a resurgence of fruity notes like fig, cucumber/melon, pineapple and many others in fine fragrance, and trickle-up notes of apple, pear, plum, cherry, tropical fruits and all the berries,’ says Wilson.” Read more at Cosmetics Design.