Brows on Fleek: Why Anastasia Beverly Hills Is the Most Followed Beauty Instagram Account

“Anastasia Beverly Hills, launched in the late 1990s by mother-daughter duo Anastasia and Claudia Soare, doesn’t have the brand awareness of peers like Mac and Benefit. What it does have, however, is the most followed Instagram beauty account on the platform, with 7.5 million followers. The beauty industry average is 1.4 million followers.” Read more at Digiday.