Competitive Beauty Field Topped by Lancôme, Estée Lauder: L2

“Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2. Lancôme finished in third place overall with a score of 144, close to top-ranked Urban Decay’s 149, and is just one of five brands overall and the only luxury brand to be designated ‘Genius.’ Beauty marketing has become more sophisticated with digital marketing, and the growth of ecommerce ensures that it will continue to be competitive.” Read more at Luxury Daily.