How Indie Brands Are Reinventing the US Cosmetics Market

“According to the Kline researchers, one of the biggest reasons for the indie players’ success has been the power of engagement with consumers with these standout products, and much of that has come through social media. Social media tools such as Twitter, Facebook and Instagram have become a ‘cost-effective way of promoting a brand’ heightening a company’s ability to connect with a consumer on a very personal level.” Read more at Cosmetics Design.