How Beauty and Fashion Brands Can Win on Instagram

“When Estée Lauder hired Kendall Jenner as its newest face, it did so with the intention of capturing a fan shopper base—Jenner’s immense popularity on social media being one major factor in accomplishing that goal. According to a new study on brands’ use of Instagram from the research group L2 Inc, Estée Lauder has, in fact, made strides on that front.” Read more on Fashionista.com.