How to Have a Worldly Instagram Presence: Tips from Benefit’s Toto HaBa

“Currently 70% of Instagram users live outside of the U.S., which means smart, global brands will adapt their Instagram strategy. Among all categories studied in L2’s Intelligence Report: Instagram, Beauty has done the best work in international. Benefit Cosmetics, Maybelline, and L’Oréal Paris have excelled at regionalization, but Benefit Cosmetics stands out as the dominant international force in Beauty. Not only does it have more regional accounts than any other Beauty brand in the study, the size of its regional accounts is multiple that of others.” Read more at L2.