In the Digital Era, Sample Remains the Most Effective Enrolment Driver

“On April 2, presented the results of a study on the behaviour and brand loyalty of prestige beauty buyers. According to the company that pioneered the model of online flash sales and claims to be France’s leading store with 3.5 million unique users per day, there are two major types of consumer behaviour regarding brand loyalty. While the web is now the preferred source of information of both consumer types, samples remain the key enrolment drivers for brands trying to recruit new consumers.” Read more at Premium Beauty News.