“Everyone seems to know who the Avon lady is—except for Avon. The company is struggling with its identity. It remains heavily entrenched in the U.S., even though most of its business is abroad. It is one of the biggest direct sellers of beauty products and relies heavily on personal relationships, but it lagged behind in developing an online strategy and hasn’t capitalized on the opportunities of social media. And while its focus is beauty, its representatives are busy selling a wide assortment of housewares and other products, a sort of human Amazon.com.” Read more at The Wall Street Journal.