Michelle Phan’s Ipsy Rivals Birchbox

“Beauty sampling company Ipsy—owned by YouTube vlogger success Michelle Phan—has reached a million subscribers, surpassing Birchbox’s 800,000 as of April 2014. For $10 a month subscribers will receive glam bags curated with a selection of beauty samples from Ipsy partners: Bobbi Brown, NYX, Clinique, Too Faced, Make Up For Ever, and Elizabeth Arden among others.” Read more at L2.