The New Metrics of Brand Ambassadorship

“The rise of young social media masters like Kendall Jenner—24 million-plus followers on Instagram, catching up to the likes of Justin Bieber—point to sea change in celebrity power. There’s no clearer proof than the case of Estée Lauder and Jenner, whom the cosmetics company signed last fall in a bid to reach a younger audience.” Read more at L2.