Byredo’s Ben Gorham Explains His Approach to Bespoke Fragrances

“Those immersed in the beauty industry—or who are students of Things That Are Cool and Hip Now—undoubtedly know Ben Gorham’s story by heart. Raised in Sweden by an Indian mother and a Canadian father, he bounced from professional basketball to art school before founding his Stockholm-based fragrance brand Byredo in 2006. With its clean packaging and offbeat scents, many of which are based on Gorham’s own memories, it didn't take long for the line to take off.” Read more at