The ‘Asian-ification’ of Beauty

“While the West has long been a breeding ground for beauty trends, brands from the East have increasingly been claiming a bigger stake of the global beauty market, estimated to be worth $44 billion, according to the NPD Group. As a report by Euromonitor International revealed, 80 percent of global skincare revenue gain by 2019 will come from Asia, with China set to account for 75 percent of total regional growth.” Read more at Business of Fashion.