Angry Sephora Customers Invent Mass Returns As a Form of Consumer Protest

“What happens when a retailer encourages customers to buybuybuy in order to rack up rewards points for a special event, and then that event turns out to be a massive disappointment? If you’re the super-loyal, big-spending Sephora customers who tried to take part in the beauty retailer’s recent Epic Rewards promotion, you pack up all of your recent purchases and bring them back to the store.” Read more at Consumerist.