China’s Herborist Aims to Be a Global Natural Skin-Care Brand

“As head of marketing for China's only premium cosmetic brand with international ambitions, balancing the diverse needs of Chinese and western consumers is a tricky task for Subrina Liu, but one she has dreamed of for years. Herborist plans to expand into North America next year, when Ms. Liu will probably move to the U.S. to spearhead that launch.” Read more at Ad Age.