Does Luxury Have a Place in the Subscription Box Arena?

“The beauty industry has seen success in subscription services that offer trial-sized products for a set monthly price, through the likes of Birchbox and LVMH-owned Sephora’s upcoming version, Play! by Sephora, which all promise to expose consumers to new brands and items they may have been unfamiliar with previously. Although the added exposure is unlikely to harm a beauty brand’s high standing reputation, does the luxury market have space for a high-end experience with a steep discount presented as a trial?” Read more at Luxury Daily.