Hermès Perfume: Scents of Beauty

“In the 11 years since he took up residence here, Jean-Claude Ellena has transformed Hermès’s perfume division. Classic scents such as Eau d’Hermès (1951) and Calèche (1961) sold moderately prior to his arrival but were no match for the success of rival luxury juggernauts. Under his nose Hermès has launched the Jardins collection, inspired by gardens all over the world, and Hermessence, a boutique line, as well as colognes and other individual fragrances. It has worked: sales of scents were up 10 per cent last year, contributing to an overall increase in the house’s annual revenue, to an estimated €4.1 billion.” Read more at The Telegraph.