How Ulta Outruns Bigger Retailers in the Beauty-Products Race

“Offer a broad assortment of beauty products, cosmetics, and fragrances across the price spectrum. Add low-pressure but high-touch customer care. Then mix in salon services like hairstyling and brow tinting. Together, the elements make Ulta Beauty a one-stop beauty shop—and one of the hottest stories in retail. The 800-store chain has found a profitable niche in the intensely competitive beauty market—between the Walmarts and Walgreens of the world, which cater to casual customers looking for bargains, and the Macy’s and Neiman Marcuses, where women will pay a premium for pampering.” Read more at Fortune.