Infiltrating Makeup Alley, the Internet’s Most Secretive Community of Beauty Obsessives

“Despite the evolution of the beauty industry, Makeup Alley continues to hum along as it always did thanks to an intensely close-knit group of users. Even if you’re not a Makeup Alley poster or lurker, you’re likely still a part of its far-flung network: Makeup Alley’s SEO is so crazy-good that its review pages are often among the top results when you Google beauty products. Go ahead, try it.” Read more at Racked.