Old Spice Reaches Imgur’s Millennials with GIFs

“Old Spice is finding that even the biggest ad critics could be open to in-your-face commercialism. The secret? GIFs. The deodorant brand, known for insanely irreverent TV commercials, is among the first crop of advertisers on Imgur, an image-sharing community of 150 million mostly millennial male users.” Read more at Digiday.