Sephora Jumpstarts Snapchat Presence With Influencers

“Sephora is one of the latest brands to launch an innovative campaign on the platform. Instead of attempting to lure millennials with contests or product previews, Sephora is choosing the strategy with a proven track record: influencers. The retailer tapped it-girl, DJ, and founder of Beautified Hannah Bronfman to record a day in her life, through the lens of beauty and cosmetic products.” Read more at L2.