Why Fashion and Beauty Brands Love Instagram

“Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account. As a result Benefit, one of the members of the ‘millionaires club’ (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform.” Read more at Digiday.