Why Millennials Don’t Want a Signature Scent

“Date perfumes before marrying them. That’s the motto of Scentbird, a digitally driven, New York-based fragrance-sampling brand that recognizes—and feeds—millennial women’s constant need for newness and change. The company gives subscribers a quiz and then for $14.95, sends a month’s supply of a designer perfume curated for their tastes, mood and occasion.” Read more at Observer.com.