Dior Redefines Fragrance Application for Consumer Exploration Boost

“French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual. Dior’s latest addition to the J’adore fragrance line was announced on Sept. 23 with content published to the brand’s online magazine, DiorMag.” Read more at Luxury Daily.