Essie Nail Polish’s Salon Takeover

“The rise of upscale nail salons over the past decade has firmly established Essie as the go-to salon brand for higher-end and fashion-minded clientele, both uptown and downtown. By placing aesthetics and service over convenience and thrift, these salons are valuing aspirational branding more and more — both their own and that of the polishes they stock. Thanks to its iconic founder, its product design, and its signature range of colors (a wide and generous selection, but nothing too crazy), Essie has commanded this niche market, even as its primary competitor, OPI, commands a larger overall market share.” Read more at Racked.