“Kaleidoscopic counters of eyeshadows, foundations to suit every skin shade and a lipstick for every month of the year. Make no mistake. This is not a beauty emporium like MAC or Smashbox. Rather, it’s what your local branch of H&M will look like in a matter of weeks. In May, the world’s second biggest high street retailer announced the launch of a 700-piece beauty collection, which will hit 900 stores worldwide and online this autumn.” Read more at Business of Fashion.