Exclusive! 28 Reasons (and Counting) to Love H&M’s New Beauty Line

“You’d think H&M could rest on its laurels a little. What with an expansive empire of mens- and womenswear, kidswear, a burgeoning home line, and those infamous designer collaborations (just two months to go till Balmain, people), it’s hard to imagine what else its far-reaching devotees might need. But since when was personal style defined by threads alone? Cue the company’s shelf-splitting, 700-piece makeup, fragrance, hair, and bodycare collection launching online this month, which, in keeping in sync with its democratically priced clothing, you can pick up for a song.” Read more at Vogue.com.