Instagram Exerts a Force in Beauty Trends

“In days, New York Fashion Week will inspire a burst of beauty trends. But are the runways still the best place to source fresh ideas? Some would argue that Instagram has supplanted some of fashion week’s influence. This summer, at least, Instagram has driven the makeup conversation. Self-made beauty gurus like @Belladelune and @heidimakeupartist have enticed their followers to try ‘clown contouring,’ ‘baking’ and ‘strobing.’ Even if the terms sound new, the methods sometimes are not.” Read more at The New York Times.