Makeup for the Selfie Generation
“For years CoverGirl has checked the performance of its foundations in different lighting — in bright sun or under the fluorescent bulbs of an office, for example. Recently, the company added another test for its makeup: the iPhone challenge. ‘We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie,’ said Sarah Vickery, CoverGirl’s principal scientist. ‘It’s something we really have to pay attention to.’” Read more at The New York Times.