The (Un)Death of Celebrity Fragrance

“The American beauty industry’s 13-year love affair with celebrity fragrance is turning sour. Showbiz perfumery has always been cyclical, with a parade of Hollywood fragrances rising and falling over the years — amid shouts that ‘celebrity is dead’ — depending on star power and results. But the category now seems to be in a funk resembling a death spiral.” Read more at WWD.