The World’s Biggest Cosmetics Brands Are Finally Courting Minorities
“For decades, most cosmetics brands didn’t go after minorities. Instead, they made products catering to a narrow margin of skin tone and color, and left a handful of companies dedicated to multicultural women to deal with the rest of the shades. That’s starting to change, with both mainstream and ethnic beauty lines going after a more diverse customer. It’s a profound shift: The women who were once all but ignored by the majority of the beauty market are now being wooed at every counter.” Read more at Bloomberg Business.