Tyra Banks to Enter Direct-Selling Beauty Field

“Move over Mary Kay. There’s a new and more hip, direct beauty seller in town. Model, talk show host and entrepreneur Tyra Banks is expanding a test of direct selling for Tyra Beauty. This week, Banks is opening up enrollment for what she calls ‘Beautytainers’ to sell the line of face, lip and eye products. This follows a successful beta test that started with 200 representatives in March and has swelled to more than 1,000 during the pre-launch period.” Read more at WWD.