What You Don’t Know About the Rise of Korean Beauty
“South Korea has very few natural resources. The country isn’t stocked with oil, much natural gas, or even many minerals. What it does have is a shitload of sheet masks, BB creams, essences, and face masks packaged to look like tomatoes. These beauty products are on the verge of becoming — in addition to electronics and cars — one of Korea’s biggest exports. And they’re getting there with help from an entity you might not think would trouble itself with banana-shaped lip glosses or lace sheet masks: the Korean government.” Read more at NYMag.com.