Axe Wants to Shed Its Douchey Reputation and Empower Men

“Axe, the brand that wants to make all men everywhere completely and utterly irresistible, has cleaned up its act. This week, Axe, which you might be surprised to learn is 30 years old, rebranded itself with a new ad campaign that encourages guys to ‘find their magic.’ Guys no longer want to be defined by society's idea of masculinity and the new campaign focuses on finding your confidence in whatever makes you unique.” Read more at Huffington Post.