Can We Expect an Alexander Wang Beauty Range?

Alexander Wang has won back the use of his name from an unrelated party, Etincelle Paris, who had registered the Alexander Wang mark in Class 3 - the class of goods that extends to perfumes and cosmetics. Wang launched his eponymous label in 2007 and registered his brand name in the classes of clothing and leather goods. When he attempted to register the name in classes including jewellery, cosmetics and fragrances in 2012, he was prevented due to Etincelle's existing registration. Read more at British Vogue.