Estée Lauder Launches Estée Edit

“Estée Lauder’s new lineup—which industry sources estimate could reach first-year retail sales of $60 million in North America—follows an effort that began in November 2014, when the brand revealed social media sensation Kendall Jenner as its newest face. Since then, Lauder has also signed cool-girl beauty blogger Irene Kim and increased its digital presence on its own Web site and multiple platforms.” Read more at WWD.