Face Mapping the Future: How Technology Will Aid Beauty Sector Digital Transformation
“E-commerce has always been problematic for beauty brands. Unlike other consumer-packaged goods, shoppers choose bricks-and-mortar to purchase products because they’re so personal. This means that consumers have only ever really used digital as a discount channel for repurchases, rather than a more lucrative discovery channel. This could be set to change, but before it can, brands need to break the tangibility barrier.” Read more at Retail Gazette.