Fashion and Beauty Brands Are Investing More in Influencer Marketing Than Ever

“According to a new study published by the Fashion and Beauty Monitor, U.S. and U.K.based companies see influencer marketing as such a crucial advertising tool that budgets dedicated to it are projected to increase a whopping 59 percent in 2016. The majority of the respondents claim that their respective companies already work closely with influencers on paid projects and placements.” Read more at Fashionista.