How Alexander Vreeland Channeled His Grandmother's Legacy Into a Perfume Business

“Bearing names like Smashingly Brilliant and Outrageously Vibrant, the scents live in jewel-toned bottles designed by Fabien Baron—saturated red, blue and fuchsia vessels with contrasting tassels wrapped around the top—and aim to funnel the full potency of Mrs. Vreeland's bold, colorful style into a $250 product you can hold in the palm of your hand.” Read more at Fashionista.