How ColourPop Became the Most Popular (and Most Mysterious) Beauty Brand on the Internet

“The almost two-year-old, Los Angeles-based brand ColourPop burst onto Instagram in all of its colourful glory and captured the hearts—and lips—of seemingly everyone. While beauty influencers raved almost unanimously about the inexpensive products, an undercurrent of suspicion and conspiracy theories popped up surrounding ColourPop. So what is the deal with this brand anyway?” Read more at Fashionista.