How to Launch Your Own Beauty Line Like Volition

“For all the armchair lipstick makers out there, Volition, a recently launched online beauty platform, allows its community to not only vote on which new products are launched, but to invent their ideal under-eye concealer or body scrub, too. Co-founders Brandy Hoffman and Patricia Santos believe that ‘by involving the consumer in the very first stages, they are nearly 200 times more likely to purchase than the average online beauty consumer.’” Read more at W Magazine.