Men's Grooming Is now a Multi-Billion Pound Worldwide Industry

“, the high-end menswear retailer, reported a 300 per cent growth in men's beauty and grooming products in 2015, a category it only added to the site two years ago. ‘It's been growing significantly,’ says Elodie Bohuon, Selfridges beauty buyer, of the men's grooming market. ‘Men are starting to get more and more knowledgeable about beauty and are paying attention to their looks: haircare is the biggest category, with shaving coming second.’” Read more at The Independent