Shiseido’s New Look Embraces Ethnic Diversity

“When Mr. Masahiko Uotani first announced his appointment as chief executive officer of Japanese cosmetics company Shiseido to his two daughters, they had some advice for him. ‘They told me, “Great company, but the younger generation of women is not necessarily familiar with the Shiseido brand.”’ The 144-year-old company is one of the oldest and most established brands in the beauty industry. Because of its rich history, the brand has a loyal following among mature women who have grown up with it.” Read more at Straits Times.