Start-Ups Bank on the Customization of You

“From customized shampoo to tailor-made multivitamins, these bespoke products are also attracting investors who are betting that consumers will pay a premium for products that are designed just for them. Yoram Wurmser, an analyst at eMarketer, said there has been a strong trend among consumers away from items with recognizable logos to individualized experiences and products.” Read more at CNBC.