This Vintage-Inspired Cosmetics Brand Is Winning Big With Hollywood Makeup Artists

“In the beauty industry, most brands are focused on newness, or the illusion of it. But Gabriela Hernandez's obsession with the past is singular, and even questionable from a popular business perspective. For Hernandez, who founded her company Bésame in 2004, product development begins not with trend forecasting, but with trips to antique stores, estate sales and museum archives.” Read more at Fashionista.