Beauty Vlogger James Charles Is CoverGirl's First Male Spokesperson

CoverGirl makes history with its first male spokesperson

For the first time ever, the cosmetics brand CoverGirl has named a male spokesperson: James Charles, a beauty vlogger with more than 420,000 Instagram followers and 70,000 YouTube subscribers. He is the brand's first CoverBoy, if you will. The announcement was made on Tuesday morning, with the help of Katy Perry, the current face of CoverGirl.