Is Customization the Future of the Beauty Industry?

Is Customization The Future Of The Beauty Industry?

To quote my fiancé: "You pressed a few buttons and suddenly you're Estée Lauder?" I had been acting a bit cocky after having crafted a new, never-before-seen color via the cosmetics startup Finding Ferdinand, which produces custom-made lipstick shades. I selected a good chunk of fuchsia, a bit of cranberry, with just a hint of mauve.