A Maison de Parfum With NYC Roots
“When French natives Sylvie Ganter and Christophe Cervasel decided to create their own fragrance business, they started in New York City. The couple, who met a decade ago, discovered a shared penchant for cologne. Once favoured by European royalty, it’s suffered recently from a reputation as a down-market cousin to French perfume. Introducing Atelier Cologne in 2009, they said they wanted to focus their efforts on the U.S first because Americans have always been more willing than the French to experiment with new products.” Read more at Bloomberg.