Calvin Klein’s CK2 Fragrance Launches in the Shadow of CK One
“Calvin Klein’s latest fragrance offering, CK2, landed on Macy’s counters nationwide on Tuesday. The launch date was a significant one, at least as far as marketing is concerned: Perhaps choosing the second day of the second month of the year has helped the scent’s name reverberate in millennials’ tech-scattered minds a moment longer. Hopefully, it will stay there. Though 1994’s iconic CK One has been rebooted in various ways — through updated products like CK One Summer and new advertising campaigns — this is its first true follow-up.” Read more at Fashionista.com.